AtulTuli to Lead SAP Indochina as its New MD

atultuli new sap indochina md

The 25-year IT veteran AtulTuli has been promoted to Managing Director for SAP Indochina. He has been selected to lead and manage the business growth and operations for SAP Indochina. The SAP Indochina region encapsulates Thailand, Cambodia, Nepal, Maldives, and other countries. Atul, in his new role, will also help Indochina customers transform their business into Intelligent Enterprises.

He joined the company as the Vice President and Head of Customer Experience, SAP South East Asia, in 2019. He has extensive experience in the areas of enterprise software, customer experience, employee productivity, and digital transformation.

“The Indochina region presents economic growth opportunities,” said AtulTuli, Managing Director, SAP Indochina. “In Thailand, the government launched the Thailand 4.0 initiative as part of their push into the digital economy and grow industries of the future. We are also seeing an uptake of digital transformation in industries such as Telco, Public Sector, Utilities and Manufacturing. I am thrilled to help our customers and partners thrive and succeed in the digital economy.”

SAP debuted in Southeast Asia over 30 years ago. The company recently celebrated its Silver Jubilee in Thailand.