Airtel launches 'Airtel IQ Video'to reduce cost for OTT companies

airtel launches airtel iq video platform

Airtel IQ Video delivers end-to-end service infrastructure, allowing even the traditional companies to start streaming for large and small screens for a fraction of a cost.

Bharti Airtel has launched a new video platform in India that can help traditional broadcasters and video companies digitize their businesses and offer over-the-top (OTT) streaming content. The new solution has been developed by Airtel's in-house engineering teams. Currently, it requires OTT companies to hire at least three to four vendors, but with this Airtel's new offering, it can be done by Airtel IQ Video alone, resulting in savings of upto 40%. Airtel IQ Video delivers end-to-end service infrastructure, allowing even the traditional companies to start streaming for large and small screens for a fraction of a cost.

With the announcement, Airtel already has got three customers who are using its video platform as a service (CPaaS), namely Eros Now, Raj TV, and CG Telecom of Nepal. The company is confident about onboarding over 50 customers for Airtel IQ video services across the middle east and South-East Asia by the next year. Adarsh Nair, Chief Product Officer (CPO), Bharti Airtel, said, Airtel IQ Video empowers anyone to leverage this easy-to-use platform and scale their business in video streaming.

This is the ideal timing for Airtel to introduce its new service as the OTT market is booming ahead and, as per RBSA Advisors, India's OTT market is expected to grow to $12.5 billion by 2030 compared to the $1.5 billion today. Also, there is a lot of scope of growth of OTT platforms in underserved tier-2 and tier-3 markets. Airtel IQ Video aims to help clients cut costs significantly and scale their operations to a larger audience.