Samsung and Benow launch a digital platform for local retail stores in India

Ministry of Home Affairs last week announced of easing people’s movement and economic activities in orange and green zones post Lockdown 3.0. Commercial activities are getting back to normalcy; likewise Samsung, India is making a comeback as part of the online to offline (O2O) strategy while collaborating with Benow to create a digital commerce platform.

This development will help local brick-and-mortar retail store owners to sell their products to their customers safely. To enable a dealer to become part of the new digital platform, Samsung shares the details of the dealer with Benow. Following this, the dealer gets a link on his/her mobile number. The dealer then registers for the platform and downloads the Benow App.

The app works this way: The users have to install Benow app on their smartphones and develop a catalogue of Samsung galaxy phones they have in their stock. Further, more models will be added in the future.

After the catalogue is ready, the dealers via email, SMS, WhatsApp can share the link to their customers.

“At Samsung, the consumer is at the core of everything we do. Our partnership with Benow is part of our broader online to offline (O2O) strategy and is aimed to provide benefits of both offline and online platforms to the consumer. With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. This will ensure that our consumers don’t have to step out to a physical store at a time when Social when Social Distancing is the new normal,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India, said in a statement.