A San Francisco and Bangalore, India-based startup, MoEngage has raised $25 million in a Series C funding round. It is a budding mobile engagement platform startup that seeks expansion of its network in North America and Europe.
The Series C funding round was led by Eight Roads Venture. The round also saw the participation of companies like F-Prime Capital, Matrix Partners India, and Ventureast. To date, MoEngage has managed to raise funds worth about $40 million.
MoEngage offers a product that helps its clients to gain a deeper understanding of the way their customers or users are engaging with their apps or websites. In an exclusive interview with TechCrunch, the founder, and chief executive of MoEngage, Raviteja Dodda said: “We can, for instance, tell at what time a customer is using the app.”
At present, MoEngage works with many major firms located in North America, Europe, and Asia some of which are: Deutsche Telekom, Travelodge, Samsung, McAfee, Vodafone, ride-hailing service Ola, budget-hotel operator Oyo and many more.
In total, the startup has clients from over 35 countries and is serving more than 400 million active users. Dodda also said in his statement: “Based on your understanding about the customer, you can send them personalized notifications. Say you’re using a ride-hailing app. The firm would now know how often you use their app and at what time you tend to avail their service. Based on these learnings, they can offer you deals or reminders that could help them improve their conversion rate.”
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