Microsoft launches 100X100X100 program for B2B SaaS startups

Indian startups are gaining reputation in the world of SaaS and Microsoft is backing these companies by launching 100X100X100, a program aimed at business-to-business SaaS startups.

According to the software giant, the 100X100X100 will bring together 100 committed companies and 100 early and growth-stage startups that will offer enterprise-ready solutions. Over a period of 18 months, these committed companies will spend $100,000 over a course.

The startups that are participating in the program will have access to prospective clients of Microsoft and will also be invited to customer events. Microsoft is offering these companies its technology platform and guidance to enhance their business and operations.

The Indian startup ecosystem is quite familiar with Microsoft as the company already runs “Microsoft for Startups” that offer early B2B startups access to the company’s Azure marketplace and enterprise sales team. Microsoft’s core rivals – Google and Amazon are also building their reputation in the Indian startup environment by sponsoring several events and handing out a range of goodies for credit to use their cloud platforms.

Microsoft is spending millions of dollars for these startups because these startups automatically become a customer and their solutions can thus be beneficial to several thousands of other customers. Also, the company is keeping its promise of accelerating the start-up ecosystem in India.