Singapore-based startup Insider raises $32 million in Series C

Insider, a Singapore-based SaaS company that has helped over 800 leading brands including Samsung, UNIQLO, Singapore Airlines, and Marks & Spencer, has announced that it has raised another $32 million in its Series C round of funding. This round of funding was led by Riverwood Capital. Sequoia, Endeavor Catalyst, and Wamda also participated in the round.

Insider intends to use the fresh injection of capital to enhance its platform’s capabilities and recruit some top-class talent. The company is also looking to invest now in its global sales and marketing efforts.

“We saw something that is extraordinary in Insider's core technology and the engineering powerhouse that develops it. Insider's industry-leading intelligence team has created AI-backed predictive segmentation, which can derive inferred customer profiles, for any industry, in less than 2 weeks,” said Vice President at Riverwood Capital, Joe De Pinho. He will be joining Insider’s board.

Insider’s CEO and Co-founder Hande Ciligir said that the company has raised capital only when it has looked to raise the bar but the company has received strong support from the VCs. He further said the funding will help the company to grow in the countries they have a presence in and added that Insider was now ready to enter the US market.