Google which accounts for about 96% of the smartphone market share in India recently updated its Play Store policies. The new policies will come into effect from January 2021. The fact that it forces app owners to give 30% of the cut received from in-app payments, has now forced top Indian startups and businesses to look for an alternate app store.
Many top CEOs of India had openly criticized Google for using its monopolistic practices to eat up into their business via the updated app store policies. Now reports have come that famous Indian firms like Paytm, MakeMyTrip, PolicyBazaar, Sharechat, and many others have joined forces to make an alliance for an indigenous app store.
The open tussle between Google and Indian companies has become evident as the “Paytm” app was removed from the Play Store due to the violation of its policies. Even Zomato and Swiggy providing offers based upon the Indian Premier League have been scrutinized by Google and notices sent to both.
Clearly, Indian entrepreneurs are not willing to share any of their percentage cut to Google. They want an independent app store that abides by Indian rules and regulations and not any private tech company. “This is the problem of India’s app ecosystem. So many founders have reached out to us. If we believe this country can build a digital business, we must know that it is at somebody else’s hand to bless that business and not this country’s rules and regulations,”Paytm founder and CEO, Vijay Shekhar Sharma said in an interview.
There has been an Indian app store under Indus group, which is a Samsung backed third-party store. It already has over 100 million monthly active users. However, it is still not clear that the companies will invest in this itself or create a new app store from scratch. Although, it is clear that the Indian tech companies are churning hard to create an alternative to Google App Store.
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