Google delays 30% cut policy to April 2020 exclusively for India

google delays 30 cut policy to april 2020

Google has postponed its plans to implement a 30% cut in Play Store exclusively for India. Earlier, it was scheduled for September 2021. But amid the backlash from major Indian startups, Google decided to temporarily postpone it. However, Google will still be implementing the new Play Store policies for other countries on the same date.

“We are setting up listening sessions with leading Indian startups to understand their concerns more deeply. We will be setting up Policy Workshops to help clear any additional questions about our Play Store policies. And we’re also extending the time for developers in India to integrate with the Play billing system, to ensure they have enough time to implement the UPI for the subscription payment option that will be made available on Google Play for all apps that currently use an alternative payment system we set a timeline of 31st March 2022,” said Purnima Kochikar, Director of Business Development of Games & Applications at Google Play.

This comes after Paytm has actively launched its “Mini App Store” to counter Google’s monopoly in forcing its payment method and charging 30% of the revenue generated via Play Store. Paytm CEO, Vijay Shekhar Sharma said that the app will proudly host and support Indian developers. The “Mini- Store” is inside the Paytm app itself as you don’t need to add any separate app. It will also allow the apps to use their preferred payment option, unlike Google Play Store.

The response from Paytm has been swift and within a week, 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the mini-app store.