Edge1 OOH software administered by Century Group of Companies

edge1 ooh software implemented

A leading transit advertising company, Century Group of Companies executes Edge1 out-of-home advertising software that allows planning, buying and monitoring of their campaigns deployed on outdoor advertising networks.

Century is the leading OOH company from Bihar & Jharkhand to appear in all the three segments: Railway stations, airports & all-important town locations of the state. Roughly around 2000+ properties are outspreading across all crucial locations of Bihar and Jharkhand, the group has the solutions to cater to each & every advertising needs of the client.

They have exclusive advertising rights of 714 railway stations together with (prestigious Patna Junction, considered as the 2nd most populous station after Howrah in East) under the Dhanbad, Danapur, Mugalsarai, Sonepur & Samastipur divisions spreading across entire Bihar & Jharkhand & part of Eastern Uttar Pradesh.

“We’ve different media offerings to our clients from roadside hoardings to railway junctions to airport media. We wanted to manage all our inventory on one software and Airport being a unique media, we’ve evaluated a couple of systems to go for, but we found Edge1 is the best fit to handle the diversity of our media,”saysShashi Chaudhary, Director of Century Media Group of Companies and President of FAMO (Federation of Airport Media Owners). “Due to the Covid-19 pandemic and lockdown, there are no campaigns in the market, so we’re making the best of this situation and invested in software, to make our business backbone strong, so we can make analytics-based decisions after Covid-19.”