Tupperware sets plan for opening new stores in five years
Tupperware has made an expansion plan along with starting 1000 retail stores throughout the country in the following 5 years, and also pitching sales via digital platform. The firm lately inaugurated its 100th retail store in Chennai and the southern zone is giving out 35 percent of the sales said Deepak Chhabra, Tupperware India Managing Director.
"We are planning to open about 130 stores this year. We have inaugurated 100 stores and as we speak we should have opened two more, so 102 stores will be there right now. This we intend to take it to 130 stores by this yearend", he told PTI.
The plan for now is to open 130 stores and making it totally 250 stores within December next year for expansion purpose. The organization’s goal is to promote 80 percent via direct selling, 12 percent through retail stores and eight percent via online mode.
Chhabra said, "Pandemic has been a silver-lining for us in terms of business because the consumption of these products was higher largely because everybody was at home and without any help from maids, people started cooking from home and everybody was conscious about health and safety.”
Tupperware is and has been one of the top brands consistently and it has done well because of increased demand.
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