Tata Group venturing into e-commerce with its superapp

tata group venturing into e commerce

Tata Group is looking to enter into the highly booming Indian e-commerce sector. It will be launching its “superapp” to compete with the big players Flipkart and Amazon and the recent entrant Jio. The app is in the testing phase now and is expected to roll out by December this year or early next year in 2021.

Superapps are mostly popular in China and South-east Asian Countries, where companies like WeChat, Alibaba, Tencent provide a host of services from electronics, clothes, groceries, ticket booking and food ordering, etc. in one app. Although Indian app market has also started seeing app like Paytm, PhonePe, Jio, Amazon and Flipkart, already providing a combination of services like, electronics, fashion, food, grocery, recharges, flight, train and bus booking etc.

Tata Group has a variety of products and some businesses in a partnership which most of the common public aren’t aware of. It sells almost everything, from Salt to Software. Few of the brands and joint ventures they own are, Tata CLiQ, Starbucks, Westside, Vistara, Air Asia India, Tata Sky, Croma, Star Bazar, etc. Bringing all the services under one umbrella will give it more recozgnisation as well as profit. As it already has several products line of its own, it will be easier for them in managing supply chains, logistics and offer better discounts.

"The Tata Group, depending upon how you count, touches several hundred millions of consumers in India, if you take consumers who are walking in every day into a Tata facility. It will be a super app, a lot of apps in apps, and so on. We have a very big opportunity,” N Chandrasekaran, chairman of Tata Sons, said in a statement.