Shopping trends have changed in a big way in these times of global pandemic. This has caused a big growth of e-commerce, especially in the Southeast Asia. As more people come online to buy, Google wants to support retailers sell online in the APACregion in these trying times.
In 2019, the tech giant had allowed retailers in India and Indonesia list their products online for free. Earlier this year, this change was introduced in the US too. This has allowed many retailers improve their business in recent times. Now, Google is extending thisgesture across the APAC region. Merchants in the APAC region can now list their products on the Google Shopping Tab for free.
This exposure will allow retailers to gain visibility on the online medium in these times. Google says, “For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, it means paid campaigns can now be augmented with free listings.”
Google reports that according to its analysis, 53% of online shoppers in the APAC region will choose to buy online after the pandemic, while 40% of people who were not online shoppers before “say” that they intend to continue buying online.
Retailers can undertake skills training through Google’s Grow with Google program. Google has also launched a “playbook” and a webinar series to better understand management of digital storefronts.
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