Hyundai executives split over Apple Car manufacturing partnership

hyundai executives split over apple car manufacturing partnership

Apple has now long been invested in its Apple Car. It has been collaborating with different companies for the venture. Recently, the Korean giant Hyundai put out a tentative statement that it is in ongoing talks with Apple. However, it has changed the information multiple times. It's indicative of Apple's strict privacy until the product is ready for release.

As per industry insiders, the talks and partnership between Apple and Hyundai started in 2018, with "Project Titan," headed by Alexander Hitzinger, who is now a Volkswagen executive. While this might look like a slow process, but in car manufacturing, it requires a lot of R&D and testing. And after all, automatic cars are a new genre of vehicles requiring many new innovative technologies like neural network training and developing AI technology for self-driving cars.

Apple is primarily a tech company and wants to source major components, like frames, bodies, drive trains, and other parts from various places and rely on Hyundai or its subsidiary Kia for just assembly. Also, Kia is progressing faster in terms of electric cars and has an available production capacity in its Georgia factory in the US.

According to the experts, this would allow the pair cross-access to Hyundai's electric car platform and vital supplier for things like batteries, on the one hand, and Apple's autonomous vehicle stack and software on the other. A cooperation may initially help raise the brand image of Hyundai or Kia. But in the mid- or longer-term, they would just provide shells for the cars, and Apple would do the brains. As per an earlier Reuters report, Apple is aiming to launch its vehicle by 2024.