Many fast-moving consumer goods (FMCG) companies are delivering their products to the neighbouring grocery stores that are struggling with the supplies of essential goods.
Marico also rolled out telephone services for retailers and an app completely dedicated to shopkeepers to place orders. Dabur too is reaching directly to retailers. The companies said this will help ensure supplies do not run out at a time when distributors and wholesalers, key suppliers of packaged goods to retailers, have been immobile because of lockdown restrictions.
“We have commenced tele-servicing and introduced an app for retailers. This enables retail partners to feed in their requirement and place orders digitally or through a phone call at their convenience,” said Sanjay Mishra, chief operating officer, India sales and Bangladesh business, Marico Limited.
“In some cases, retailers are picking up stocks, but we have gone ahead and extended the services of our third-party logistics partners to distributors also to ensure smooth movement of goods to the retailers,” Mishra said.
The move has actually helped many retailers to resume their business. All thanks to FMCG!
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