Walmart owned Flipkart has entered into hyperlocal fast delivery in Bengaluru, India. It will be expanding the service to 6 major cities within a few months. However, the service is live in select locations of Bengaluru, including, Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar for now.
Termed as “Flipkart Quick” the service from Flipkart will compete with the likes of Amazon, Grofers, Big Basket, Google-backed Dunzo, and recent addition “JioMart”. The major disruption comes from JioMart, a new e-commerce venture between the nation’s largest retail chain (Reliance Retail) and telecom network (Reliance Jio Platforms). The JioMart is currently free of delivery charge for orders of any amount.
Flipkart Quick will collaborate with local Kirana shops to offer more than 2,000 products in categories varying from groceries, dairy and meat products, mobiles, electronics accessories, stationery items, and home accessories in the first phase. It allows customers to book a convenient two-hour slot between 6 am to midnight for delivery, with a minimum delivery charge of Rs.29. Consumers can choose to get the order delivered within 90 minutes or book a 2-hour slot as per their convenience.
Flipkart Quick will also implement a newer advanced technology to deliver the items by pinpointing the exact delivery location by using the precise GPS based coordinates instead of traditional text-based address and Pincode.
"With Flipkart Quick - our Hyperlocal capability, we have the potential to bring together the whole network of neighborhood Kirana stores onto our platform with just a click," SandeepKarwa, Vice-President, Flipkart, said in a statement.
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