Amazon Launches A ‘Personal Shopper’ Service For Men’s Fashion

amazon launches a personal shopper service for men

Amazon has launched a personal shopping service for men’s fashion. The service is now available to Prime members and is an expansion to the existing Personal Shopper by Prime Wardrobe. The service starts at $4.99 per month, which provides you an Amazon stylist who selects and assorts fashion items selected exclusively for you based upon your style and preferences. The items are then shipped to the customer for a home try-on; if the customer likes it he can keep them or can return it via the resealable package.

For now, the new service will include brands like Scotch & Soda, Original Penguin, Adidas, Lacoste, Carhartt, Levi’s, Amazon Essentials, and Goodthreads. Amazon has promised that Personal Shopper by Prime Wardrobe will offer hundreds of thousands of men’s styles across more than a thousand different brands.

The service is similar to Stitch Fix, where customers can contact their personal stylists with special requests. Although, Stich Fix charges a $20 stylist fee, Amazon’s personal shopping is just $4.99 per month. Apart from that, Amazon also allows you to review the items selected by the stylist so that you do not get completely surprised by the personally curated collection.

Amazon’s other service; the home try-on has also been popular. “Hundreds of thousands” of customers have created fashion profiles within Personal Shopper by Prime Wardrobe since its 2019 launch. However, only “tens of thousands” of customers today use the Personal Shopper service on a monthly basis.

The home try-on via Prime Wardrobe is available today in the U.S., U.K., Germany, Austria, and Japan, but the Personal Shopper by Prime Wardrobe subscription is currently available in the U.S. only. Also, it is available only on mobile devices.