Tencent Holdings that it would release its flagship mobile game “Honor of Kings” globally by the year-end as the Chinese internet giant into the international gaming market.
According to data company Sensor Tower, the Shenzen-based firm’s multiplayer action game, played primarily in China, has been consistently its most profitable, collecting $10 billion in revenue between its 2015 launch and September 2021.
Tencent’s international launch of the top-grossing multiplayer game reflects the firm’s focus on expanding globally because of the fiercely competitive domestic market and being hurt by a harsh government regulatory crackdown.
The Chinese government’s gaming regulator has not granted any new game licenses to Tencent in China since June 2021. The latest batch of 60 game licenses issued did not include any game of the world’s largest gaming company, Tencent.
“Honor of Kings,” with over 95% of its users in China, ranked as the world’s top-grossing game in April with over $274 million in player spending, up 6.2% from a year ago, according to Sensor Tower.
The firm had in 2016 launched an international adaptation of “Honor of Kings” named “Arena of Valor” that was not a significant success, but this time it will release the same game as the one played in China.
“Honor of Kings” international version will be launched under Tencent’s new Singaporean brand Level Infinite, formed last year to help Tencent release games outside China.
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