MukeshAmbani’s Reliance and Jeff Bezos’ Amazon.com have taken their rivalry beyond the e-commerce sector, now to the OTT space. The retail goliaths will be battling for the telecast rights of one of India’s most anticipated sports events—the Indian Premier League.
Reliance Industries Ltd. and Amazon.com Inc. are expected to take on the Indian units of Walt Disney Co. and Sony Group Corp. for an exclusive five-year TV and digital broadcast rights for the two-monthseries of matches, at a cost that to amount to 500 billion rupees ($6.7 billion), sources familiar with the firms’ plans reported.
MukeshAmbani’s conglomerate Reliance Industries owns JioTV in the OTT space and Network18 group of channels, including Colors, MTV India, and ETV on the TV. Meanwhile, Amazon.com will reportedly partner with Sony for the TV space and live stream on the Prime Video in the OTT space if it wins the contract.
Furthermore, to maximize revenue, the Board of Control for Cricket in India (BCCI) reportedly will be selling the OTT streaming and TV broadcasting rights separately.
Currently, Disney-owned Star India, one of the nation’s top TV broadcasters, and Sony+Zee have paid 163.48 billion Indian rupees ($2.19 billion) for the television and digital rights until 2022.
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