Hyundai plans to electrify its high-performance N brand

hyundai electrify n brand

Hyundai said it would start manufacturing electric vehicles under its high-performance N brand created to compete with luxury sports cars from BMW and Mercedes-Benz.

The carmaker said the Ioniq 5 N, a high-performance version of its battery-powered SUV, will launch in 2023. Hyundai also premiered two high-performance concepts—N Vision 74 and RN22e—to test technology for future models. Neither concept is confirmed for production.

The RN22e concept utilizes the Ioniq 6’s body shape and its Electric-Global Modular Platform (E-GMP), enabling extended range.

The N Vision 74 concept draws inspiration from the 1974 Hyundai Pony Coupe concept and Hyundai N 2025 Vision Gran Turismo. The N Vision 74 concept is a high-performance hydrogen fuel cell hybrid model.

Both cars are designed to display Hyundai’s vision for its future as it attempts to evolve from a budget-friendly mainstream carmaker to a top global luxury EV maker. The first two models in the Ioniq brand—the Ioniq 5 SUV and Ioniq 6—display sleek and eye-catching silhouettes and luxurious interiors trimmed with environmentally sustainable materials.

Hyundai created the N brand in 2016 to launch real performance credentials for Hyundai. The N in the name stands for Germany’s famous Nordschleife racetrack, where Hyundai’s Technical Center examines its N models.