Facebook aims to capitalize on India's booming game market

facebook to capitalize on indias game market

Facebook will be focusing on bringing more features to attract creators onto its platform. It will now also allow gamers, game developers, and creators monetization options.

Amid the rising craze for online game streams in India, Facebook is looking to boost its already present game streaming service. Despite having competition from Twitch and YouTube, Facebook is confident in expanding its gaming business. In India, more than 380 million people play games, and 200 million watch others play video games each month on Facebook. These numbers are more than the whole European Union population. This makes clear why Facebook is interested in expanding its gaming business in India.

"Gaming is a core area by itself. It's not like an offshoot of an entertainment strategy. It fulfills the entertainment use case, but if you look at it from a broader perspective, gaming has fundamentally been a unique use case," said Manish Chopra, Director, and Head of Partnerships, Facebook India.

Facebook will be focusing on bringing more features to attract creators onto its platform. It will also allow gamers, game developers, and creators across India to monetize on the platform. People can now follow their favorite professional gaming teams, discover new games, build communities, send donations, and more right from Facebook's gaming platform.

Lately, gaming has become much diverse and not just limited to high-end AAA titles. Also, the viewership for regional creators is increasing day by day. According to Facebook's data, PUBG Mobile, Garena Free Fire, Grand Theft Auto, BGMI were the most streamed games between July and August in India.