Amazon to soon hike its annual Prime subscription fee to Rs 1499

amazon to hike its annual prime subscription

Amazon Prime remains one of the most affordable subscriptions in India that offer free home delivery, access to Prime Videos and Music, and other benefits.

Amazon India has announced its plans to increase the cost of Amazon Prime membership in India by 50 percent. With this hike, the annual subscription for Amazon Prime will now cost Rs 1,499 instead of Rs 999. As per its website, the monthly and quarterly Prime plans will also be revised as well. The new monthly plan will now cost you Rs 179 instead of Rs 129 previously, while the quarterly plan will now cost Rs 459 instead of Rs 329.

Explaining the price hike, Amazon said, “Since the launch five years ago in India, Prime has continued to increase the value it offers to members. Prime provides an unparalleled combination of shopping, savings, and entertainment benefits to make life more convenient and entertaining every single day, and we continue to invest in making Prime even more valuable for customers.”

The existing Prime members can continue using their membership at the current price till it expires. However, after the price change, users will need to pay the new price for renewing the membership. Amazon notes it will not charge your card for the new pricing automatically. Prime remains one of the most affordable subscriptions in India that offer free home delivery, access to Prime Videos and Music, and other benefits.The company may even consider improving its service with the price hike.