Amazon Prime Video turns content aggregator as Amazon launches Prime Video channels service, giving users access to eight other OTT platforms on the Prime Video app and website.
Global tech giant Amazon announced the launch of its Prime Video Channels service in India. In a move that turns Amazon Prime Video into a content aggregator; eight other subscription-driven video-on-demand platforms will be available on its app and website.
DocuBay, MUBI, Hoichoi, ManoramaMAX, Discovery+, Lionsgate Play, Eros Now, and Shorts TV are the service's eight OTT platforms. Amazon, which partnered with nearly 350 OTT platforms worldwide, is planning to add others to the service gradually. India has become the 12th country where Amazon has launched its Prime Video Channel service.
Amazon offers its flagship Prime loyalty program currently in India for Rs999. The all-inclusive service gives users access to the Prime delivery service, early access to deal on the website, music, and video streaming services on Prime Music and Prime Video, respectively. Users will now be required to pay extra to watch the content of the other streaming services on Prime Video. There will be a single billing mechanism for all the apps brought together under the Prime Video Channels service. Prime members can enjoy a special discount of 25%-50% on annual subscription offers made available by the OTT channel partners.
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