The rise of Tik-Tok was phenomenal across the world and the app also managed to be a huge hit in India, now the app’s owner Bytedance is planning on an expansion into the music industry of the country.
Recently, the company launched ‘Resso’ – its first standalone music streaming app, starting first in India. The Chinese giant explains it as a “social music streaming app”, where users will be able to share lyrics, comments and other content with each other alongside full-length tracks of music.
As of now, it is unclear how many tracks will be available during the launch of the service, but the company has already made deals with Sony Music Entertainment Warner Music Group, Merlin and Beggars Group and other major Indian publishers like - T-Series, Saregama, Zee Music, YRF Music, Times Music, Tips, Venus, etc.
But there’s a major difference in the music app Resso when compared with Tik-Tok, Resso is a freemium app and follows the pattern of other major players like Spotify whereas Tik-Tokis built on an ad-based model. The Resso app will include ads and limited streaming quality (128 kbps) and its premium version will be ad-free and has streaming up to 256 kbps with the ability to download and skip tracks at the cost of INR 99/month on Android and slightly higher on iOS.
Resso has been testing in two major markets – India and Indonesia and the company has chosen India because of its increasing youth population of mobile users while the latter remains in test mode.
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