While the World saw a declining economy due to the pandemic in 2020, the Indian Smartphone market did a good business. As lockdown was imposed, students, as well as working professionals, needed devices to work from home or study from home, which significantly increased the buying rate of Smartphones in India. According to research conducted by Counterpoint Research, smartphone shipments saw a decline of only 4 percent and managed to deliver over 150 million units last year. The biggest gainer was Realme, which outshone all other brands in terms of year-on-year (YoY) growth.
Realme’s aggressive approach to the market registered the biggest growth of 22 percent and crossed the 20 million units mark for the first time. The company’s smartphone business last year was driven mostly by high consumer demand in the online market, as the access to the offline markets was limited. The company also roped in several high-profile Bollywood actors as endorsers of its smartphones and other lifestyle products, ultimately resulting in good marketing in both online and offline channels.
Certain companies performed better than others. However, Realme was the biggest winner in India, climbing to 13% market share for all of 2020, a 24% growth compared to 2019. Other Chinese brands didn’t fare quite as well, but it was evident India’s dispute with China wasn’t hurting at least some phone makers.However, due to anti-China sentiments, sales of few Chinese companies like Xiaomi dropped. Realme, which is under the BBK brand, is generally considered an Indian brand by the masses, as it had started its product launch from India.
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