India-based plug and play e-commerce platform, Near.Store, has raised $300,000 in seed funding. Sauce.vc along with other individual investors participated in the round of funding.
The Mumbai-based company helps the local mom-and-pop stores create an online presence so that their products are easily discoverable. A store’s presence online dramatically increases its possibility of being discovered by the customers within a geographical vicinity and helps increase sales. Additionally, online ordering also helps stores keep customers loyal to them.
Manu Chandra, Founder of Sauce.vc said in a statement: “The Near.Store team has a deep and intrinsic understanding of the Indian Digital space and a proven history of creating and running successful companies. Kirana stores (mom-and-pop stores) are the mainstay of India’s CPG landscape and getting them digital ready in a zero-effort manner holds great potential for the entire retail ecosystem.”
You can be a part of the Near.Store platform, a store needs to plug in the Near.Store dongle into their existing bar-code scanner/billing system. The dongle does not require a long-drawn implementation process.
Near.Store is currently present in two Indian cities and plans to expand to 10 cities in the South Asian nation in the next 6 months.
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