Micromax to make a comeback with “In” series to counter Chinese brands in India

micromax making a comeback with in series

Micromax is looking to make a comeback in the Indian Smartphone market after a long gap. Recently, Rahul Sharma, the co-Founder of Micromax, announced that they are coming back with a new series of smartphones named “In” by November. The smartphones will be manufactured in India as per the latest PLI scheme offered by the Government of India.

Two new phones will most likely roll out in the first week of November to target the Diwali Festive season and will be priced between Rs 7,000 to Rs 15,000, which is the most competitive segment in the Indian Smartphone industry. The smartphones will feature Mediatek Helio G35 and the Helio G85. Both have been successful as budget gaming chipsets and used in several smartphones launched this year. Apart from this, the most exciting part is that it will come with stock Android which will enable the phones to get timely updates, which wasn’t the case before.

The PLI scheme is aimed at luring companies to make smartphones locally in India for great incentives. Earlier this month, Bhagwati Products, the company that manufactures phones for Micromax, bagged eligibility for the performance-linked incentive (PLI) scheme. Last month, Apple and Samsung announced that they plan to export phones worth $50 billion each over the next five years. There are also five Indian phone makers or manufacturers, including Micromax, Lava, Karbonn, Optiemus, and Dixon, under the PLI scheme.

Micromax will be investing Rs 500 crore in developing and manufacturing phones in India. Micromax is very clear on the fact that they will build new smartphones from the ground-up. They will rely on two manufacturing facilities within India for the time being, one in Bhiwadi and one in Hyderabad. The company says these facilities have the capacity to produce more than 2 million phones every month.