Lava Mobiles, an Indian smartphone manufacturing company based in Noida, India, has started manufacturing smartphones for reputed brands like Nokia and Motorola. In the latest development, HMD Global’s Nokia and Lenovo‘s Motorola brands are selling their devices with “Made in India” inscribed on the phone’s back. Both the brands are using the Lava facility in India to cut manufacturing costs as well as save heavy import taxes.
The Indian Government has launched several schemes to facilitate local manufacturing under “Make in India” plan. The latest introduction was the Production Linked Incentive (PLI) scheme launched few months back which gives incentives to the companies both local as well as foreign if they manufacture locally in India. Lava is the second-largest feature phone company in India and has ramped up its production capacity to 30-45 million feature phones. However, the Lava branded smartphones in India is not very popular. Still, the PLI schemes and local manufacturing give it reasons to expand its business in the contract manufacturing space.
Lava Mobiles, founded in 2009, is among one of the few Indian mobile companies. Lava also has an in-house R&D and product-testing set-up in China and India for product design and development. It has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Indonesia, Mexico, the Middle East, Pakistan, and Russia. Apart from manufacturing phones, Lava has also now become a contract manufacturer and is expanding its footprints in that sector and making low-cost phones for companies like AT&T and General Electric, among others.
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