ByteDance, the parent company of TikTok plans to expand its business worldwide. Recently, it appointed new heads in China and has set a goal to double its global headcount to 100,000 by the year-end.
ByteDance which is an 8-year old startup has been recently valued for $78 Billion. It currently has 60,000 employees spanning over 30 countries and has several products under it namely: Toutiao, TikTok, BuzzVideo, and Vigo Video.
ByteDance has appointed monetization head Zhang Lidong as the chairman of its China business to oversee the Chinese market's non-product operations, including strategy and monetization. Chinese short video app Douyin head Kelly Zhang Nan will become chief executive of the China business, overseeing the country's product operations, including Chinese news aggregator JinriToutiao, Douyin, and Xigua Video, ByteDance said. Zhang Yiming will be the Global CEO who will look after the Global expansion of the company.
“Over the next three years, I plan to visit all regions where we have offices, and learn both about local culture and also about the company's operations in these locations,” Zhang, the global CEO, said in the statement. “The rapid growth ByteDance has achieved over the past eight years is a testament to the dedication of all our employees, a global team we expect to number 100,000 by the end of the year,” he added.
TikTok recently got the title of “most downloaded app” on both Google Play Store and Apple App store.
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