Apple’s China app store gets rid of ‘Plague Inc’ game

apple china app removes game

The video game called “Plague Inc”, which rose to popularity amidst the coronavirus spread, has been removed from Apple’s China App Store citing its illegal content as the reason behind the move.

Plague Inc is a strategy based game, where players create a pathogen to destroy the world. And the game has topped China’s App Store charts and jumped in-app rankings in other countries.

According to Sensor Tower, a gaming data tracking firm, the game has recorded nearly 2.2 million installations by Apple iOS users in China since its introduction in 2012, off which 9% have occurred since January.

About the removal of the game, UK-based developer and publisher, Ndemic Creations said: “This situation is completely out of our control,” adding further its immediate priority was to contact the Cyberspace Administration of China to understand the reasons and work towards a resolution.

On the matter of Plague Inc’s removal from Apple’s App Store, an analyst with gaming research firm Niko Partners, Daniel Ahmad said: “The game may have simply been taken down due to sensitivities around the topic and gameplay of the title given the recent COVID-19 outbreak.”