Amazon launches Alexa-enabled shopping feature in India

amazon alexa voice shopping feature

The e-commerce giant, Amazon, recently unveiled an Alexa-enabled voice-powered shopping feature in India. With the introduction of this feature to the Indian market, the company seeks new ways to engage with Indian customers.

India is the company’s one of the key overseas market where it has a vast presence. And the introduction of such a significant feature may provide the company with some breakthroughs.

About unveiling the new feature in India, the company told TechCrunch, “As we brought this functionality to Indian customers, we built custom functionality to cater to India’s unique requirements. We built this keeping the Indian customer at the center, optimizing for myriad accents and products relevant to the Indian customer.”

As reported by the company, the feature will be currently rolled out to Android users and available “primarily in English.” And this is the first time Amazon is bringing this feature outside of the U.S.

The feature enables the customers to use Alexa to search for items on the e-commerce platform, add them to the cart and proceed to checkout by saying commands such as “Alexa, show me dresses”, ”Alexa, add the dress to my cart” and “Alexa, go to checkout.”

And, once the order has been placed, users can track the delivery of their order through voice as well, by asking “Alexa, where is my delivery?”