Marketing revolves around connecting with your audience in the right place at the right time. In the age of digitization, it would be best if you use online strategy to meet your customers where they are already spending much time. Digital platforms are increasingly getting associated with marketing schemes and everyday life.
Wiland is the best business intelligence and data-driven marketing solutions provider. Regardless of channel—digital, direct mail, email—marketers have faith in Wiland to deliver highly responsive marketing audiences that fuel their organizations’ growth and profitability. Wiland clients are from different sectors including multichannel retail, publishing, nonprofit, political, home and personal services, financial services, travel and hospitality, and automotive.
Its industry-best cooperative database contains vast consumer, donor, and subscriber data representing billions of transactions and trillions in spending. The Wiland Database is constantly updated with up-to-date data contributed by more than 3,700 clients. Through sophisticated analytics and predictive modeling, it leverages this massive wealth of information to help its clients find new customers and donors and optimize connections with existing ones.
Wiland clients are also equipped to fine-tune their marketing budgets for measurably better ROI by focusing on long-term value customers and donors while eliminating spending on non-productive audience segments. By applying a rigorous test-and-control methodology to everything it does, along with closed loop measurement of online and offline campaigns, it provides its clients with precise analysis of the performance of their marketing efforts.
Set in motion
Do you expect High quality or high volume? Confused? Why to select one when you have both? Wiland’s multi-model audience solutions makes use of custom algorithms that assign a composite score to each prospect according to ranking across multiple models. Models are then analyzed by predicted performance, and individuals are ranked based on scoring across all models. The result is a large, integrated universe from which responsive audiences segments can be scored, ranked and deployed in your promotions.
Know your customers beforehand
Prior to consumer’s presence in the market, it is possible to influence their purchase. With the help of Response Prediction Technology™, it is easy to determine future purchase and donation propensity and capacity with remarkable accuracy. This permits brands to build awareness early in the marketing funnel as well as deliver more relevant messages and offers once consumers are in-market.
When marketing to current customers or donors, you will benefit from Wiland’s ability to score and segment these audiences to optimize the results of your campaigns. Either via direct mail, display advertising, or other channels, it provides the insight necessary to make the right decisions in allocating marketing dollars proportionately for the greatest impact. That entails knowing who not to market to. Its Housefile Optimization brings clarity and fresh insight to your customer data. It lets you know who to keep investing marketing dollars in, who to let go, and who to test for possible long-term ROI.
New Customer Acquisition
Know your future customers before they are even in market. Ultimate Data’s predictive analytics and comprehensive data on virtually every U.S. adult consumer enable pre-intent marketing that the best new prospects for your brand. This depth of insight optimizes marketing efficiency and drives superior results across all addressable channels and at all stages along the path to purchase.
Intelligence-Driven Solutions for Travel and Hospitality Marketers
Today’s travel consumers have more options than ever before in how they discover and shop for everything from hotels and entertainment to timeshare properties and vacation experiences. So it’s crucial for Travel & Hospitality companies to reach prospects and customers in multiple channels with the right message at key points in their customer journeys.
This is where Wiland steps in. It helps travel industry marketers find new prospects and cultivate customer relationships through highly targeted, data-driven marketing solutions. Its vast consumer transactional data and proprietary analytics combine to deliver highly responsive audiences that can be reached through online display advertising, direct mail, and other channels.
Phil Wiland is the president and chairman of the company. His professional life has been defined by industry-changing ideas, successful company launches, and unrelenting innovation. In 1971, Phil formed the first iteration of the Wiland companies, providing data services to virtually every segment within direct marketing. In 1979, he developed the first national directory of postal carrier routes—before the Post Office even had one! This was followed by the Matchmaster Plus merge/purge mail processing system—the first to use artificial intelligence.
In the 1980s, Phil launched one of the first fully integrated CRM systems and developed some of the most sophisticated predictive modeling solutions ever to be used in direct marketing. The company went public in 1984 and was later sold when a large public company made an unsolicited offer at a time when 22 other companies were also bidding.
“Everything we do is focused on one thing: delivering a brighter, more profitable future for our clients.”
“In the spirit of unrelenting innovation and a commitment to the needs of today’s marketers, we continue to launch new products and enter new markets.”
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