Business Excellence Awards 2019


Salmat: Helping you Reach, Convert, and Serve Customers Week-in Week-out

For any business organization, marketing plays a critical role. Marketing is the key to get more customers or clients. The entire process of researching, promoting, and selling your products or services to your target audience or market is handled chiefly by the marketing team. With the right marketing techniques and team, you can promote your business, brand, and offerings. Marketing answers your main question: How do I make sales?

This is where Salmat comes in with its marketing services. The company is your one-stop destination to reach more customers, increase conversions and service your customers. As a marketing services business, Salmat helps clients with the constant pressure of acquiring customers, week-in, week-out. Founded in 1979, Salmat has come a long way with its immense experience in the field of marketing.

It all started when two entrepreneurs and good mates- Phil Salter and Peter Mattick found a gap in the market for a small letterbox distribution network. They got together and in 1979, they established Salmat. Today, after 40 years, Salmat has flourished into a full-suite marketing services company listed on the ASX with operations in Australia, New Zealand, and Asia. The company boasts of having the broadest reach media- including both online and offline and the capability to reach up to 17 million customers.

Success Mantras

Every company, when established, lays down its vision statements and the values it wishes to uphold. It becomes the core around which the company grows and branches out. Here is Salmat’s vision statement: “To be the leading Australian marketing partner enabling our clients to understand and successfully reach all Australian consumers with targeted data-driven communications.” The main purpose behind Salmat is to build a deep, enduring, and a valued relationship with everyone involved with Salmat- that includes clients, partners, investors, people at Salmat, and the communities in which the company operates.

At Salmat, the size of the client’s organization doesn’t matter. “Whether our clients are big or small, our strategy is the same,” the company states. Salmat believes in helping clients build their business is the main reason behind the company’s establishment. They follow four strong values, which mean a lot to them. They are:

  • Innovation: Salmat encourages its people to be bold, brave, and challenge the status quo. The people are pushed to be open-minded, think outside the box, and to continuously look for ways to improve
  • Accountability: Everyone at Salmat own up to their behaviors and make it a point to learn from their mistakes. They’re honest and keep their word and also aspire to excel
  • Client focus: When it comes to their clients, the people of Salmat promise to actively listen to their clients, understand their needs, and deliver on their commitments. Communicating and focusing on the bigger picture is something that Salmat always does
  • Teamwork: Every team member’s diversity, opinion, and values are respected at Salmat. There’s a sense of empathy and everyone collaborates with each other to share the outcomes. And of course, they all join together to have fun and celebrate success!

What you can do with Salmat:

Increase conversions

In the fast-paced internet-driven world, driving the customers to your channels is important. You can achieve this with your own digital catalog or custom-built eCommerce platform with Salmat, where you can integrate digital campaigns linking emails and search together. Did you know? Salmat’s eCommerce sites transact $400m in revenue per annum.

Reach more customers

It’s important to reach an active buyer when he’s ready to buy. “Whether you want to deliver catalogs to 17 million Australians, twice a week, or send SMS to a segment of your database, we help you ensure your business is top of mind when a customer is ready to buy,” assures Salmat.

Serve your customers

With a whole world of options available, it’s important to exceed a customer’s expectation. You can achieve this by answering their questions and being there for them 24/7. Who better than Salmat to handle this? The company can help you put a solution in place to service your customers whenever and wherever they are. Or, you can even build an outsourcing model to address your business pain points with Salmat.

The innovative people of Salmat

With a strategy to create a happy workplace, Salmat is a center of contented and motivated people who want to come and work. “We consider ourselves privileged to be able to contribute to the careers of our people and pride ourselves on our ability to assist their growth with quality training and development initiatives and a supportive management structure,” says the CEO- Rebecca Lowde.

Spearheading the team

Rebecca Lowde, CEO

Rebecca joined Salmat as Chief Financial Officer in August 2014 and was appointed Chief Executive Officer in June 2017. She has an extensive background in managing finance, contracts, strategy, mergers and acquisitions, budgeting and sales, and has a proven track record managing large, multi-cultural teams from around the world including the EMEA and the Asia Pacific regions​.

Prior to Salmat, Rebecca spent five years as CFO of Bravura Solutions, a financial software and service provider. She also served on the Bravura Board as an Executive Director and played a key role in its privatization from an ASX-listed business. Rebecca has more than 20 years of experience in finance and international operations and has held senior executive positions in Australia, Europe, and Asia, for businesses including Business Objects, Lexmark and Oracle.

Rebecca holds a Bachelor of Business in Accounting and Computer Science at Charles Sturt University and is a member of the Australian Institute of Company Directors​.

“Salmat’s purpose is to build deep, enduring and valued relationships with our clients, our people, our partners, our investors and the communities in which we operate.”

“Our strategy has always been to create a happy workplace – a place where contented and motivated people want to come and work.”