Business Excellence Awards 2019


Karma Automotive: Distinctive Luxury Electric Vehicles Born and Bred in Southern California

Southern California-based Karma Automotive has quickly become an integrated company that designs, assembles and distributes the Revero, the world’s most exclusive grand touring luxury EV that’s as visually dynamic as it is exhilarating to drive.

Established in 2014, Karma continues to innovate the industry through its in-house development and design, complete in-market assembly operations, technology partners, marketing organization and a dealer distribution network. Karma is the only automaker currently designing, engineering, assembling and marketing vehicles in Southern California and distinguishes itself from competitors through unique and creative design, technology, customization and owner experiences that are both personal and special.

Dr. Lance Zhou, CEO of the company, has a track record of accomplishments in creating new business, driving growth, and over-delivering results within the auto industry. His passion for automotive and business growth is what led him to take up the role as CEO.

Karma has elevated luxury electric vehicle design and craftsmanship to an art form. The automaker champions bold design and delivers electric vehicles that are both voluptuous and sensual; products that elicit a visceral and emotional response for its owners.

Revero is a luxury electric vehicle powered by dual electric motors that embodies the company’s goals of offering leading automotive design, technology, customization, and an outstanding customer experience. Revero is high-tech, rolling art that delivers unmatched luxury and technology to owners who appreciate the journey as much as the destination.

Karma has the right people in place to continue to achieve its goals, a solid product plan that spans the next decade, a state-of-the-art innovation and customization center where its vehicles come to life, and relationships with the right partners who can help the company accelerate technology and product development.

The organization plans to continue to develop key technologies important to:

  • Connectivity
  • High Performance
  • Artificial Intelligence
  • Shared Mobility and Platforms
  • Electrification

The automotive manufacturer is dedicated to elevating the luxury mobility experience for its customers by concentrating on exclusive luxury design and craftsmanship, intuitive and integrated high technology, customizing every Karma vehicle to be special and providing an owner experience with unrivaled treatment.

Karma has a set of goals to achieve its vision:

  • Karma is a sustainable business with a comprehensive organization including in-house development and design, complete in-market assembly operations, technology partners, marketing organization and a dealer distribution network. The company’s immediate goal is to enhance and grow Karma’s brand value and develop partnerships with those who can use its low volume platform as a test bed to help commercialize emerging technologies
  • It plans to grow its U.S. sales and build a solid foundation of success in North America before launching into other global luxury automotive markets. The firm will continue to add employees, recruit the best luxury brand dealers, and utilize its Innovation and Customization Center to handcraft its vehicles in Moreno Valley, Calif., to support its growth plans

Driving the Road to Karma with Dr. Lance Zhou, CEO

Dr. Lance Zhou was named Karma Automotive’s Chief Executive Officer in December 2017 after serving more than 25 years in the automotive industry, most recently as CEO and President of Beijing Foton-Daimler Automotive, in addition to Daimler Global VP (Level I of Daimler AG). Zhou began his career as an engineer, progressed into sales and marketing, and then into general management, where he held a variety of progressively responsible executive positions. Prior to joining Daimler, Dr. Zhou was with Naveco, a joint venture of Iveco of Fiat and Nanjing Auto, where he was Chief Executive Officer and served on the venture’s board of directors. Dr. Zhou earned Bachelor’s and Master’s degrees in Engineering from Northwestern Polytechnical University and a PhD from Nanjing University of Science and Technology.

"Karma will continue to deliver distinct luxury electric vehicle experiences through innovative design, technology and personalization,” Zhou said. “We will remain true to our unique luxury segment defined by exclusive design and craftsmanship, intuitive and integrated high technology, an owner experience with unrivaled treatment, and customization that allows every Karma vehicle to be special."