30 Most Influential CEOs to Watch 2020


Affle: Robust & Customized Solutions to Intensify Enterprise Growth

Mobile marketing is a revolutionary marketing tact in the business world. It introduces a more accessible and better way to communicate directly with customers and advertise products. Ecommerce business can be easily enhanced. Marketers now contact users according to their natures and requirements. Mobile marketing generally refers to marketing on or with mobile devices. It can include any marketing activities though mobile, whether it is an online shopping or SMS notification for a product advertisement. Marketers now contact users according to their natures and requirements. They can research and find what kind of services or products are being searched by customers and notify them based on this research.

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and reduce digital ad fraud. While online and offline companies use Affle's Consumer platform for measurable mobile advertising, its Enterprise platform helps offline companies go online through platform-based app development, enablement of O2O commerce, and customer data platform.

Innovative solutions and services furnished by Affle

Chatbot for real estate

Artificial Intelligence (AI) based conversational chatbot gets the most intuitive & advanced real estate chatbot that engages, nurtures, and converts buyers/sellers into prospective clients. Human representatives can always join in between and take over. Affle's real estate chatbot can help companies with prospects by giving a quick virtual tour through the bot and converting conversations into conversions. The chatbot can integrate with Legacy ERP, CRM, etc. They also can recognize the need to hand off the conversation to a human being instantly, and every conversation can be recorded for future internal training purposes.

Chatbot for Healthcare

Healthcare enterprises are leveraging the power of conversational technologies to enhance patients' support, increase brand awareness, and efficiently educating users with automated chatbot solutions. An Automated Healthcare Chatbot can help companies diagnose disease, provide necessary details before doctor consultation, and manage healthcare inventory like a bed, hospital equipment, and more. It is also used to prevent patients from wasting their time calling the hospital for an appointment, enabling healthcare enterprises to reach better and engage patients and get analytical insights on macro and micro levels to make quick healthcare decisions.

Chatbot for Hospitality

Conversational commerce platform for the hospitality business to get a competitive edge by providing real-time support & qualify high potential leads instantly for lodging, event planning, theme parks, transportation & traveling. Enterprises can also enhance footfall and customer satisfaction by leveraging AI-enabled chatbot. Affle's mTraction chatbot can help companies in Room/table reservation receive messaging apps like WhatsApp and WeChat. A chatbot can share reminders and information to guests & can upsell ongoing offers. It also provides actionable feedback that can be received from the guest within seconds on chatbot and analytical Insights for admin to make better business decisions.

Chatbot for Government Bodies

Globally, Governments have been focusing on harnessing technology to provide enhanced services to its citizens and tourists. With Affle's platform, Citizens and tourists can be enabled with better queuing experience, and government agencies can efficiently connect with users. The bot enables government agencies to receive and understand the citizen complaints. One can pay taxes and bills through chatbot using the in-chat-payment feature. The bot can share the nearest government office details with location and other essential information.

Mobile App Development Services

Affle is an award-winning mobile app Development Company that enables thriving startups and giant enterprises to solve complex business challenges through mobility solutions. They have delivered result-driven iOS apps across industry verticals that have helped their clients to achieve business objectives. Through their agile development process, the firm has enabled custom iOS applications for enterprises and startups worldwide. The team has rich industry experience and in-depth technical expertise to develop business-centric iOS apps that help enterprises stay ahead.

The pre-eminent leader behind the success of Affle

Anuj Khanna Sohum is the Founder, Chairman, and also serves as the Chief Executive Officer of Affle.  His entrepreneurial leadership and strategic vision have set Affle on the growth path to be the global audience and data platform for both commerce and brand customers. He aims to address industry challenges, including digital fraud and data privacy through technology innovations. Mr. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth and value creation.

He is a serial entrepreneur with 18 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP), and NUS Computer Engineering.

"We help many companies to go online through platform-based app development that enables startups and giant enterprises to solve complex business challenges through mobility solutions."