Tech Mahindra, one of the leading Indian multinational technology companies has come up with a unique blockchain-based digital platform (bCRMS) for the media and entertainment industry. As we know, media and industry have long been plagued by piracy and content redistribution, hampering profit margins, and due payback to the original content creators.
Tech Mahindra’s new blockchain-based platform is built on open-source Hyperledger Fabric protocol and utilizes techniques like content hashing and forensic watermarking to track and trace content. The technology can further be implemented on any website or service to leverage the highly secured digital content management. The platform solves the issue faced by production houses who can now easily track revenue, royalty payments, manage rights, content piracy, and copyright claims.
"Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption. Both media production houses and OTT (Over the top) players are creating intriguing content to improve customer stickiness and gain market share. This has led to an exponential increase in fraud with revenue lost due to online piracy estimated to approximately $ 50 billion by 2022. As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry that orchestrate the entire media content life cycle workflows across pre-production, post-production, and distribution phases to enhance revenues, preempt contracts, or rights infringement and focus on redefining end customer's content consumption experience," said, Rajesh Dhuddu, Blockchain and Cybersecurity Practice Leader, Tech Mahindra.
Tech Mahindra’s bCRMS is based on IBM Blockchain for linear broadcast and Over-The-Top (OTT) service providers. Tech Mahindra is also a part of the IBM public cloud ecosystem and can also assist clients to build Blockchain-Platform-as-a-Service (bPaaS), System Integration, and Product Engineering Services on IBM Blockchain.
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