Facebook has launched a grants program for small businesses India as it believes they need support to bounce back from the pandemic induced disruption. The grant is worth $4.3 million and will reach more than 3,000 small businesses across the country.
“The grant program is open to small businesses from all industries and verticals, and businesses do not need to have a Facebook family of apps presence in order to apply. They are also free to do what they wish to do with this grant,” Ajit Mohan, MD and VP, Facebook India. He also said that the social media giant will engage with businesses beyond availing this grant to help them. He says that many jobs are created by small businesses in India and added that the company wants to help them by forging a commercial relationship with them.
The company has partnered with PayU and Qwikcilver in a gift card program that intends to help small businesses reach more customers online. The customers will be able to redeem these gift cards at the businesses later.
The new grant for Indian businesses is part of its $100 million global grant that it had announced in March. Businesses across India are eligible to apply for the grant now. The grant includes cash and ad credits.
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