Amazon has launched Amazon Academy for India. It is a service that is currently dedicated to helping students prepare for entry into India’s premier educational institutes.
Amazon Academy was originally launched as JEE Ready mobile app in 2019. This move of launching as Amazon Academy is a major rebranding of the app. The rebranding spells a more significant push by the e-commerce giant to enter the edtech market, which already has huge names dominating the field, including Byju’s, Unacademy, and Toppr.
Amazon Academy continues to focus on delivering courses exclusively for class 11 and 12 students in India for now. These courses help the students prepare for the tough IIT JEE entrance tests/ entrance tests for engineering colleges.
“Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations. Our mission is to help students achieve their outcomes while also empowering educators and content partners reach millions of students. Our primary focus has been on content quality, deep learning analytics and student experience. This launch will help engineering aspirants prepare better and achieve the winning edge in JEE,” said AmolGurwara, Director, Education at Amazon India.
Having originally launched in 2019, the service has made all the courses available free of cost on its website. But the service may terminate access to the free content anytime as it looks to make a greater push. Amazon Academy’s app continues to run in beta even now.
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