Nextgen Group obtains stake in Elastic Digital, Sydney’s IT channel digital marketing firm

nextgen group gets stake from elastic digital

Nextgen Group made an announcement of procuring a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital.

Elastic Digital is pro in digital marketing and provides its services to distributors, vendors and resellers abroad particularly United States. The acquisition took place when commission review by Forrester, an analyst company recognized the need for digital marketing and its extended capabilities that has the ability to differentiate the market.

“We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said.

“As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades.

“Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.”