Aiken Digital Group acquires Fixx Digital for further expansion

aiken digital group acquires fixx digital

Aiken Digital Group, Chinese digital and design agency has widened its business into Asia Pacific with the opening of its offices at Singapore and Malaysia. The company procured digital design agency, Fixx Digital to start locally. With the acquisition of Fixx Digital, Aiken will take onboard the team behind the work for clients such as Changi Airport, Citibank, Jones Lang Lasalle and Grab, and looks to sharpen the agency's UX/UI capabilities to complement its digital strategy credentials.

Aiken Digital works for clients like Unilever, LVMH and Amway. The Aiken Digital Group aims to concentrate on spurring on growth for its clients by associating technology and creativity. On the backdrop of COVID-19, the agency looks forward to find new applications for automation and machine learning with a dedicated AI R&D team based in Singapore.

Singapore and Malaysia offices have a headcount of 30 people and the company is now hiring for more and it always welcomes great talent. The agency has appointed Mark Bellamy to oversee planning and strategy and Kenneth Chiew from Unilever to work as a Business Director.

CEO Tong added that the team has seen the marketing landscape embrace AI technology at different rates, some seeing it as a threat and others looking for potential value. “Our belief is that in the challenging post-COVID-19 world, any opportunity for technology to help a business evolve their marketing capabilities should be embraced with open arms. We're here to help them find the most effective way to harness those opportunities," he added.