Every company today is trying to transform itself digitally. Bigger companies are at it on a routine basis. To extend its business analytics offering, Google has announced that it will be acquiring the data analytics company, Looker. The reported price of the acquisition is $2.6 billion. The acquisition is expected to be completed later this year.
Both companies have partnered before and share over 350 joint Customers including Hearst, Yahoo!, Buzzfeed and WPP Essence. The acquisition will build on this partnership and improve upon their combined business analytics offerings.
On its blog, Google wrote: “For any business that is looking for a partner to help drive digital transformation, the combination of Google Cloud and Looker will offer an incredible data management and analytics platform. We’re thrilled to bring more robust data management solutions to our customers and look forward to welcoming the Looker team to Google Cloud.”
Looker was founded in 2012 by Ben Porterfield, Lloyd Tabb, and Marc Randolph. It is headquartered in Santa Cruz, California. With the acquisition of Looker, Google will make it available on the Google Cloud which will help customers access a more complete analytics solution. Further, this will also enable Google to deliver industry-specific verticals.
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