Once the comment was out, a spokesperson for the company clarified that MoviePass has no intentions to sell this data. The spokesperson said that the company is only “exploring” location-based marketing to “enhance the overall experience by creating more opportunities” for subscribers to “enjoy all the various elements of a good movie night.”
It was too good to be true when MoviePass was launched as a subscription-based movie ticketing service, where users could subscribe to a single movie ticket per day for a flat subscription fee per month. Now, with a controversial statement from the CEO himself, users are beginning to wonder what else the app might be tracking.
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