FlixStock raised $2.5m in a funding round

A Singapore-based fashion imaging startup, FlixStock, has recently announced that it raised $2.5m in a funding round led by Wavemaker Partners. The round also saw the participation of Seeds Capital and Leo Capital.

The company plans to use the fresh funding for its new generative AI research center in Singapore and expansion in the US.

Established in 2015, the startup aims to solve the challenges around the creation and usage of fashion images for e-commerce sites. The company employs a deep-learning technique to create website-ready model images without the need for photo shoots.

About the technology used by FlixStock, managing partner at Wavemaker Partners, Paul Santos said: “It can increase the number of on-model images generated every day with an 80% cost reduction.”

About FlixStock, Founder and CEO of FlixStock, Harinder Keer said: “Images are key to successful e-commerce, but the production of fashion images has never seen any innovation. We offer a suite of solutions to help retailers create images in large scale at a fraction of the existing costs.”

After three years of continuous research and development in stealth mode, FlixStock has proposed solutions for online retailers. Presently, the company has offices in seven countries and serves more than 60 major retailers globally.