Adobe Springs New Cloud Platform Called Adobe Experience Cloud

At Adobe summit today in Las Vegas, the billion dollar MNC as unveiled the next evolution of its cloud-based marketing suite — Adobe Experience Cloud.

Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, weighing on Adobe Sensei’s machine learning and artificial intelligence capabilities. And because it’s from Adobe, Experience Cloud integrates with Adobe Creative Cloud and Document Cloud.

These features are designed to give enterprises everything they need to deliver exceptional customer experiences through cloud services. Elevations in cloud services have radically altered the computing arena. The next couple of years will bring even more disruptive changes in how brands create, immerse and engage their customers in their experiences.

Brad Rencher, executive vice president and general manager, of Digital Marketing, said “At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth.  Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touch point.”

With Adobe Cloud Platform, companies can centralize and standardize customer data and content from any system to efficiently improve the design and delivery of upscale customer experiences. It includes services for mixing and analyzing data while strapping machine learning through Adobe Sensei to increase marketing effectiveness and efficiency.